Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years), laundry detergent, or even a favorite fast food establishment to which you are a loyal consumer. Consider the various types of analysis that were presented in the lesson and chapter readings. Now, consider the company responsible for producing your product of choice. Postulate the types of analysis that the company may have employed that directly impacted you as a consumer. Did it change the price, the quality, the experience, or something else? Why did you stay loyal to the product? Your journal entry must be at least 200 words in length. No references or citations are necessary.
Need a Professional Writer to Work on this Paper? Click Here and Get this Essay Done ………Tracy, one of your friends, is in the early stages of conducting a feasibility analysis for a small business consulting company.
Tracy, one of your friends, is in the early stages of conducting a feasibility analysis for a small business consulting company. Understanding the target audience and the marketing mix is a mandatory step for achieving success in her new venture. Branding is equally important. In this assignment, you will act as a consultant to Tracy to find the best answers to her problems related to understanding the market and planning and executing the correct marketing strategies. Tasks: Respond to the following questions: How would you advise Tracy to approach the following topics? Market segmentation Selection of a target market Development of a positioning strategy You are familiar with the concept of branding and know that because her company is new, she will have to build a brand from scratch. What needs to be done in this case? Submission Details: By the due date assigned,post your responses to this Discussion Area. Through the end of module, respond to at least two of your classmates' p...
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