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Assume that you operate only in a single industry, describe what does your firm do; what is your MAIN product or service?

Assume that you operate only in a single industry, describe what does your firm do; what is your MAIN product or service? ; be sure to explain its position on the product value chain (i.e., is in manufacturing, wholesale, retail, etc.).
· Hypothetically, how can you vertically integrate backward and forward (if possible)? What can be the benefits?
· Why, more than likely, this vertical integration won’t be a good idea?
· How can you do a related diversification? Into which industry should you be entering? What’s “related” here, what core competencies will you be using, what resources will you be sharing?

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