Have you ever gotten a fundraising appeal from a charity that included a little gift, such as address labels with your name?
Have you ever gotten a fundraising appeal from a charity that included a little gift, such as address labels with your name? If so, did the gift make you more inclined to donate money to the charity? If so, you were subject to the reciprocity norm; because the charity did something for you, you felt more obligated to do something for the charity. Can you think of times when the reciprocity norm influenced how likely you were to donate money to a charity, buy a consumer product, or help a friend? Describe a specific example, discuss how the reciprocity norm influenced your behavior, and why you think that was.
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