Describe the 2 Health (or Health Determinant) Project Concepts you will be evaluating (A concise description of each opportunity covering the following points):
Offering
What type of offering is envisioned? (i.e., commodity, product, service, or experience)
Name, describe or otherwise help people visualize your offering Customer
Who are you offering it to? Who is the user or beneficiary? How many users are there?
How does the user use your offering?
Who is the economic buyer or decision maker? How many buyers are there?
Value Proposition
Why is the offering important to the user? Why is the offering important to the buyer?
The associated offering improves the customer’s well-being by solving a big problem or creating a significant opportunity for them. Describe the problem or opportunity that the program is intended to address.
What is the program is expected to accomplish in terms of outputs and impact? Consider both short-term and long- term results.
Succinctly state the value proposition in a way that people can easily understand and support (i.e., I get it and they get it).
Substitutes or Alternatives
What substitutes or alternatives are currently being offered to provide that value to customers?
Substitutes are offerings in different forms that have the same functionality, e.g. coffee, coca cola, and energy drinks are all substitute offerings for someone seeking “a boost” when tired. They include direct competition.
Alternatives are offerings with distinct functions that serve the same purpose, e.g. taking a nap is an alternative to the offerings mentioned above.
People
Who are the people (the team) that will be required to start this venture or initiative?
What relevant experience do they need to bring to the table?
Are there specific skills or knowledge required (or can these be gained in a timely fashion)?
Are additional contributors or partners required?
Distinctive Competencies
What distinctive competencies do you/your team provide?
Truly distinctive competencies contribute to your capability to add value, and are at the same time:
valuable and visible to the customer rare among solution providers superior to those of competitors costly for others to imitate
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Offering
What type of offering is envisioned? (i.e., commodity, product, service, or experience)
Name, describe or otherwise help people visualize your offering Customer
Who are you offering it to? Who is the user or beneficiary? How many users are there?
How does the user use your offering?
Who is the economic buyer or decision maker? How many buyers are there?
Value Proposition
Why is the offering important to the user? Why is the offering important to the buyer?
The associated offering improves the customer’s well-being by solving a big problem or creating a significant opportunity for them. Describe the problem or opportunity that the program is intended to address.
What is the program is expected to accomplish in terms of outputs and impact? Consider both short-term and long- term results.
Succinctly state the value proposition in a way that people can easily understand and support (i.e., I get it and they get it).
Substitutes or Alternatives
What substitutes or alternatives are currently being offered to provide that value to customers?
Substitutes are offerings in different forms that have the same functionality, e.g. coffee, coca cola, and energy drinks are all substitute offerings for someone seeking “a boost” when tired. They include direct competition.
Alternatives are offerings with distinct functions that serve the same purpose, e.g. taking a nap is an alternative to the offerings mentioned above.
People
Who are the people (the team) that will be required to start this venture or initiative?
What relevant experience do they need to bring to the table?
Are there specific skills or knowledge required (or can these be gained in a timely fashion)?
Are additional contributors or partners required?
Distinctive Competencies
What distinctive competencies do you/your team provide?
Truly distinctive competencies contribute to your capability to add value, and are at the same time:
valuable and visible to the customer rare among solution providers superior to those of competitors costly for others to imitate
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Need a Professional Writer to Work on this Paper? Click Here and Get this Essay Done ………
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